Wednesday, December 10, 2008

Give them something to talk about

Something occurred to me yesterday - do price reductions really work right now? We see pricing easing down in increments. I understand this - sellers are just relucant to give away the farm. It's an emotional decision. We always hear in business we can't put emotion into it, don't we? Isn't this a business decision at this point?

Yesterday one of the brokers in my office sent out an on-line promo for a BIG price reduction - and I mean big. It was so big that it got my attention. Why did it get my attention? It was a large luxury home on 1 acre that had been reduced from 1.2M to 855K - wow!'s a gorgeous house, nothing wrong with it, but apparently the seller has better things to do than wait for the market to catch up with his price, maybe he wants to set the price to sell.

When it got my attention - what did that mean? It meant that I talked about it! What does that mean? It means that the price reduction mattered!

You need to give them something to talk about - I proceeded to tell my team, and then chat about it in the hallway and then took the information home and told my significant 'other'. "But he's not buying a house"...does that matter? He's also in sales and guess what he's in front of 8-10 people a day that are in touch with 8-10 people a day..and so on.

If you really want to sell your home and you want to do it NOW, with no hesitations, no guessing....give them something to talk about! For more ideas and tips on Albuquerque real estate, find me here today.
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